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product ads history- CHANEL N'5, part5

...to the beach scene brights of sandy yellow and dark sky blue, proving CHANEL N°5 is perfect for any location.

Canadian actress and fashion model Estella Warren stole the show for CHANEL N°5 in 1999 in this sensational photograph by Jean Paul Goude.

Pretty in pink: here's Estella again for CHANEL in 2000.

In 2004, it was Nicole Kidman's turn to become the face of CHANEL.
The Academy Award-winning Australian actress starred in a campaign of television and print ads with Rodrigo Santoro, directed by Moulin Rouge's Baz Luhrmann to promote the fragrance during the holiday seasons of 2004, 2005, 2006, and 2008.


In 2009, French actress Audrey Tautou is the new star of CHANEL.

It is so lucky for me to find the advertising history of CHANEL N°5, as it has been a classic. all of its ads are so classy and they can show the style of print ad design at that moment too. It is a really good study I think. Moreover, it find my 2 favourite actress Nicole Kidman and Audrey Tautou as the spokeperson. I love the brand even more!!

product ads history- CHANEL N'5, part4

Here she is clutching the fragrance for the 1996 campaign...

...And epitomising sexy and sensual on a chaise longue.

In 1997, four pictures from a silkscreen print by Andy Warhol were used to promote the fragrance, each in different colours.
From the sensual evening hues of black and mauve...

...to the fresh countryside shades of green and blue...

product ads history- CHANEL N'5, part3

English supermodel, actress and icon of Swinging Sixties London, Jean Shrimpton became the face of CHANEL's 1971 campaign.
Possessing some of the gamine features that also made a huge success of the younger Twiggy, Shrimpton (nicknamed 'The Shrimp') appeared on the covers of Vogue, Harper's Bazaar, and Vanity Fair magazines.

Two-time César Award-winning, BAFTA Award-nominated and Academy Award-nominated French actress Catherine Deneuve became the face of CHANEL N°5in 1972.
Deneuve earned worldwide recognition for her portrayal of beautiful ice maidens for directors including Luis Buñuel and Roman Polanski.

Here's Catherine again in 1973, photographed by Richard Avedon for CHANEL.

In 1993, French actress and fashion model Carole Bouquet took the helm for CHANEL. You may also recognise Carole from her role as the Bond girl Melina Havelock in For Your Eyes Only.

product ads history- CHANEL N'5, part2

French fashion model Marie-Helene Arnaud became the face of CHANEL in 1961.
The poster reads: 'Even your most discriminating customers are never 'just looking, thank you' when they see your prominent display of CHANEL N°5 perfume. Now as always display CHANEL and you'll sell CHANEL. The reason: Every woman alive loves CHANEL N°5.

Academy Award-nominated and Golden Globe-winning American actress Ali MacGraw became the face for CHANEL N°5 in 1966.
This poster for The Spell of CHANEL for the Bath reads: 'Go ahead. Give in. Feel the silkiness of CHANEL N°5 Oil For The Bath. Let CHANEL After-Bath Oil Spray whisper over your skin. Then exhilarating splashes of Eau de Cologne and a soft cloud of Bath Powder. This is the spell of CHANEL N°5. Eau de Cologne, from 3.50. Oil For The Bath, 3oz, 5.00, 6 oz, 10.00. After Bath Oil Spray and Bath Powder 5.00 each.'

American supermodel Lauren Hutton, famous for her roles in An American Gigolo and Once Bitten, became the face of CHANEL in 1968.

The beautiful American swimsuit model, Cheryl Tiegs, is photographed by Jerome Ducrot for CHANEL in 1969.

product history- CHANEL N'5, part1

The woman behind it all: Mademoiselle Chanel looks up towards her first - and most iconic fragrance - CHANEL N°5.
Lithograph by Sem, 1921.

Here Coco Chanel is pictured in her flat at the Ritz Hotel in Paris, 1937. This is the first piece of advertising to be featured in Harper's Bazaar for CHANEL N°5.
The poster reads: 'Madame Gabrielle Chanel is above all an artist in living. Her dresses, her perfumes, are created with a faultless instinct for drama. Her Perfume N°5 is like the soft music that underlies the playing of a love scene. It kindles the imagination, indelibly fixes the scene in the memories of the players.'

At the end of the war: American GIs are pictured here outside the CHANEL store on Rue Cambon in 1945. Could they be looking for a little something to take back home to their wives and girlfriends?

American model and actress Suzy Parker worked with the greats in her film career, starring opposite the likes of Cary Grant and Fred Astaire.
Parker became the signature face of Coco CHANEL in the 1950s and Coco herself became a close confidante, giving her advice when it came to men and money, as well as creating numerous CHANEL outfits for her.
Parker was the first model to earn $200 per hour and $100,000 per year.

Controversial Adverts

Dolce & Gabbana - Same-sex kissing? Guaranteed to draw objections. The ASA received 89 complaints about this TV ad which showed a brief kiss between two men. Complaints about its general suitability were not upheld although the regulator decided that it should not be shown around programmes aimed specifically at children.

Pot Noodle - A man meets mates in a bar, trying to conceal a large brass horn he has in his trousers. Cue numerous puns and sexual innuendo ending with the slogan: "Have you got the Pot Noodle horn?" Over 620 objectors refused to see the joke. Complainants said the ads were tasteless and offensive however the ASA decided that the commercial was fine for post-watershed broadcast.

Mazda - In these commercials, mannequins are aroused by a driving experience. The advert concludes with a voiceover saying: "The all new Mazda 5. Surprisingly stimulating". The ASA received 425 complaints from viewers who felt the ads were demeaning to women. However, the ASA said the ads humorously presented the absurd notion that an inanimate object could be turned on in the first place. The complaints were not upheld.

Crazy Frog - The ubiquitous Jamster ads drew 298 complaints in 2005 for a variety of reasons. The commercials were annoying, the frog's genitalia was visible and the adverts, which appealed directly to children, did not make it sufficiently clear that in buying a single ringtone, mobile users would be subscribing to a long-term contract. The ASA ordered that a post-9pm restriction be applied to the ads in future.

Fanta - Incurring the wrath of parents everywhere was this commercial showing a number of people drinking and then spitting out the soft drink. The ASA received 272 complaints from those concerned about the effect on children's manners. It agreed that some might copy the practice and a post-9pm restriction was applied to the adverts.