Mars: 'A Mars a day helps you work, rest and play' - Hooray for the resurrection of Mars' classic advertising slogan after a 13-year absence. Mars first used the slogan in 1959.
Heinz Baked Beans: 'Beanz Meanz Heinz' - The Heinz line was created in a pub in 1967. The original jingle went: 'A million housewives every day, pick up a can of beans and say, Beanz Meanz Heinz.'
Guinness: 'Good things come to those who wait' - This tag was first used in 1998 for the Guinness commercial in which an aging sportsman swims to his brother's pub. However, it came into its own with the iconic 'Surfers' ad which has topped numerous 'Best Advert Ever' lists.
Kit Kat: 'Have a break. Have a Kit Kat' - For over fifty years, Kit Kat has been advertised on TV with this famous strapline. Memorable adverts include the 'Dancing Pandas' in 1987 featuring a hapless photographer's attempt to snap the animals in a zoo.
Hamlet: 'Happiness is a cigar called Hamlet' - An awkward or embarrassing situation. The music kicks in (Bach's Air on the G String). A match strikes and the audience hears the strapline. The slogan and the entire campaign was created in 1966 and ran for over 20 years.
Flake: 'The crumbliest, flakiest milk chocolate in the world' - The most innuendo-laden adverts in the world…probably. Launched in 1959, the Flake Girl ads remain one of the UK's most iconic; a gorgeous girl, a phallic-shaped chocolate - what's not to love? By the way, the new Flake Girl is singer Joss Stone.
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