Carphone Warehouse - Remember the ads purporting to offer their broadband service 'free forever'? The commercials drew 145 complaints from customers and competitors. At the time, John Petter, chief operating officer at BT Retail said: "A service costing more than £250 a year, with a £29.99 connection fee, a £120.00 annual rural surcharge [for those without access to a qualifying exchange] and premium rate helpdesk simply isn't free." The ASA agreed and judged the advert misleading.
Kellogg's - The ASA received 96 complaints about this Crunchy Nut ad featuring a man riding a dog. Objectors claimed it portrayed cruelty to animals. Kellogg's said the ad was clearly surreal and that no dog was actually ridden during filming. In addition, the advert was scheduled after the watershed and included an on-screen warning telling viewers not to try the stunt at home. The ASA agreed with Kellogg's and the complaints were not upheld.
French Connection - The ASA received 127 complaints about this advert; it featured two women exchanging kicks and punches, culminating in a kiss. Apparently, the idea was to symbolise the competition between fashion and style. The ASA decided that the fight was highly stylised and did not glamorise violence. They also said that the kiss was fine and as the advert was being shown after the watershed, the complaints were not upheld.
KFC - Believe it or not, this is currently the most complained about advert in UK TV history. It got 1,671 complaints and it doesn't have sex, violence or bad language. Hundreds of parents were annoyed at the depiction of workers singing with their mouths full of KFC in 2005. However, the ASA decided that the ad wouldn't undermine the teaching of good manners and the complaints were not upheld.
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