2009年4月13日 星期一

Famous Advertising Slogans


L'Oréal: 'Because you're worth it' - L’Oréal's famous advertising slogan was formerly 'Because I’m worth it'. It is currently 'You're worth it' and the list of celebrities pushing products includes Penelope Cruz, Andie MacDowell and Aishwarya Rai.




Mr Kipling: 'Exceedingly good cakes' - For well over 30 years, Mr Kipling's cakes, pies and baked goods have been branded with the slogan 'exceedingly good'. It's a campaign that has been 'exceedingly' successful.



Audi: 'Vorsprung durch Technik' - What does it mean? It's German for advancement through technology (or head start through technology…something like that). It has been used by the Audi marque since the 1970s.




Budweiser: 'Whassup!' - Just some guys hanging out, drinking a bud and saying 'whassup' to each other. A simple premise that spread like wildfire across the world; in the early noughties, everyone was saying 'whassup!' to each other (Thierry Henry even made it part of a goal celebration). It remains one of the most spoofed and referenced ads of recent times.

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