Good integrated marking campaign - red bull energy drink

Here is the power point that i intended to show in the lesson:



When talking about good integrated marketing campaign,
I think red bull energy drink has done an excellent job~




Its meaningful single message, "red bull gives you wings" is extremely well-known,
as it has very good tvc series, which has a very unforgettable, unique and coherent style,
to promote its brand. its print ads are very cool too.

Moreover, since red bull is targeting teenagers and young adults,
using animations in its tvc is a very smart move.
It can draw their attentions immediately and they will watch until the tvc ends,
as there is always a humor inside it.




It is easy to see some young girls giving the red bull sample on the street.
They are the red bull wings team.
They show up in specific locations where people need extra energy.
For example office lobbies concerts, sport games and school.
Red bull also decorates mini coopers as its promotional cars and drives the wings team around the street.

There is a project called "student brand manager ".
Red bull hires BBA students (part-timely) and asks them to promote its products in the university.
Students can then learn how to do business, host events and promote products during the project.
it is an alternative way for red bull to reach its target audience effectively.

Red bull also helps people to plan party and events.




Red bull knows its position well and has a really good strategy in sponsoring sport events.
It chooses those just need an instant energy to perform.
For example: x-game, formula one, stunt acts, surfing




It helps organizing music events too, like rock shows, music festivals,
as the performers and audience need that instant energy during the show.
Most of the people attend the shows are it target audience.
it is another effective way to approach them.




Red bull even organizes art events to show its diversity in supporting different kinds of event.
It is good for red bull to build up a brand image as an all-grounded brand for young adults,
not just supporting those stunt acts.
It can give red bull a really healthy and positive brand image.

Besides all the events, there are games in red bull website too.Some games red bull created can be sent to our friend's facebook, blog..etc,
which is inviting our friends to play it.
Through the sending and playing (the interaction between you and your friend),
the brand is promoted and to the right audience too.

Conclusion:
I do think red bull has a excellent promotion campaign.
It really studies the target audience well and tries all the ways to connect them.
It uses the technology very well too.
It does helps a lot in promoting its brand.
All in all, i think red bull's promotion is a great success.