Famous Advertising Slogans

Heineken: 'Refreshes the parts other beers cannot reach' - For over 30 years, this was Heineken's main advertising slogan in the UK until the campaign ended in 2005. Memorable ads include the My Fair Lady spoof; after a sip of Heineken, a posh woman is transformed into a Cockney: "The wort-ah in Ma-jork-ah don't taste like wot it ort'ah!" Genius.

Orange: 'The future's bright. The future's Orange' - Advertising agency WCRS created the Orange slogan and its hugely successful advertising campaign. Put simply, this is the phrase that made a brand…

Smash: 'For mash, get Smash' - Simple but extremely funny, clever series of adverts for a particularly unappetising product. It featured Martians rolling around laughing at people on Earth going to so much trouble for mash instead of just using Smash. The iconic strapline followed at the end.

Nike: 'Just Do It' - Dan Wieden, co-founder of agency Wieden+Kennedy, coined the now-famous slogan for a 1988 Nike ad campaign. It continues to be Nike's primary strapline today.