2009年4月12日 星期日

the single message of BODI Bra

the single message development of BODI Bra:





At the first presentation, we decided to use "be the best of you".
As we wanted to deliver a message that BODI Bra can help girls being their best.
They can have more than what they think they had have.

However, it can't deliver the biggest selling point of BODI Bra (functionality)
Thus, at the second presentaton, we change the line into "more than just a bra"
it is straight forward and give a meaning that BODI Bra is not just a bra.
it can provide more than a normal bra should.

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